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Customer Journey Mapping The Customer Journey is a term in marketing that describes the individual cycles that a customer goes through before deciding to buy a product. From a marketing point of...

Why digital process management makes sense! Nothing is more important for your company than satisfied customers. You are the heart of your company - what keeps your employees busy and your products...

Why you should choose Business Process Management! The colleagues of Business Enterprise Mapping from the American Phoenix have formulated in a contribution 10 good reasons why a good business...

12 use cases for creating a digital twin of your organization. Marc Kerremans, analyst at Gartner, has described in an essay a total of 12 approaches that recommend the transfer of the...

The alternative to ARIS. The landscape of available tools for process management (BPM or GPM tools) varies from manageable to very confusing, depending on the application purpose and focus....